Creating the Foundation for Market-Oriented Growth
Context and Challenge
This catalyst manufacturer and part of a major chemical group was in the midst of a series of strategic changes
Originally created from a business plucked from different business units, the business was now being given more independence
Now being asked to take a more entrepreneurial, market-focused approach
A key success factor would be to bring a higher level of predictability to the business
The business and its management needed to rapidly learn new skills and align a disparate business behind a new common vision for the future
The company knew that it needed a way forward that would truly be owned by its people
Approach
Evolve first agreed with the leadership team, a series of common, stretching business goals, and the necessary discrete outcomes that would have to be achieved
Worked with the leadership team to communicate these goals to the organization at-large
Engaged key members of the organization to develop both buy-in, a program structure and area-specific goals
Areas of focus were around sales, market & customer segmentation, supply chain and new product development and introduction
By year end, the business had delivered on both its revenue and profit targets for the first time
“Evolve’s coaching has helped my people to address real business issues in a way that has added value while building their capability and confidence. I appreciate Evolve’s ability to coach me and my senior team as well as employees at the shop-floor level—and link those interventions to drive business improvement.”